Corporate Social Investment

Childhood Cancer Foundation

PNA has been adding colour to children’s lives since 1992. The PNA Penny Fund initiative aims to raise awareness and funds for one of SA’s greatest causes, CHOC (The Childhood Cancer Foundation).

Why CHOC? CHOC not only raises awareness about childhood cancer, but also provides psycho-social and practical support and a caring community for families affected by the disease.

How PNA generates funds for CHOC?

The Penny Fund's contributions will be generated through collection tins placed at all till points in all stores. Additionally, PNA is committed to serve CHOC as their main beneficiary of goodwill and donation projects throughout the year.

All PNA stores furthermore invest in an exclusive PNA product range where proceeds are made to the PNA Penny Fund (CHOC) by purchasing the products. You can add a little colour too! Put all those pesky pennies that make your purse so heavy into a PNA Penny Fund tin at your favourite PNA store. Also, look out for a product with a Penny sticker on it! Cash donations can also be made towards the fund by contacting the PNA Head Office.

For more information about CHOC visit

Penny Fund