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Corporate Social Investment

Stepping into Hope: CHOC Childhood Cancer Foundation Flip Flop Day 2024

Childhood cancer is a frightening reality that many families across South Africa must deal with daily. Flip Flop Day, created by CHOC Childhood Cancer Foundation is an annual event that blends the laid-back vibe of wearing flip flops with the heartfelt mission of supporting children and families affected by cancer. In 2024, this day of compassion and community is set to be an inspiring occasion, rallying individuals to step up and bring hope to those facing the challenges of childhood cancer.

Flip Flop Day is a creative and engaging initiative that not only raises awareness about paediatric cancer but also generates much-needed funds for the foundation’s crucial programs and services

Last year, Owami, a brave 6-year-old boy, was diagnosed with leukemia. Although devastated by the news of their son’s death, his parents found some comfort in knowing they weren’t alone. CHOC Childhood Cancer Foundation South Africa provided them with emotional and practical support during this difficult time. When they needed it most, CHOC offered them essential CHOC Carebags, nutritional food support, transportation assistance, psychosocial support, and even accommodation when they needed it most.

Owami’s parents were amazed at the care and support they received from CHOC. The feeling of belonging made a big difference for them. Despite continuing to battle childhood cancer, Owami is not alone. Throughout the process, CHOC provides him with the support he needs to continue.

The Heart Behind CHOC Childhood Cancer Foundation:

Founded in 1997, CHOC Childhood Cancer Foundation SA is a non-profit organization comprised of caring, committed, and passionate individuals who strive to support and stand up for the well-being of children and teenagers battling cancer and other life-threatening diseases. With their comprehensive support programmes, they strive to make the journey of those impacted by childhood cancer less burdensome and save lives through early detection.

Date and Theme for 2024:

Mark your calendars for CHOC Childhood Cancer Foundation Flip Flop Day on 23 February 2024. The theme for this year is all about stepping into hope, symbolized by the light-hearted and carefree nature of flip flops. Participants are encouraged to buy their CHOC Flip Flop Day sticker, wear their favorite pair of flip flops and join in the collective effort to make a positive impact on the lives of children affected by cancer.

How to Get Involved:

Participating in CHOC Childhood Cancer Foundation Flip Flop Day is a meaningful way to support children and families facing the hardships of cancer. Attendees can join in by simply purchasing their CHOC Flip Flop sticker at your nearest PNA store, making donations at, or simply spreading awareness about the cause. The power to make a difference lies in the collective efforts of a community that cares.

CHOC Childhood Cancer Foundation Flip Flop Day 2024 is a chance to step into hope, and to stand together in support of those who need it most. So, put on your flip flops, join the festivities, and let’s stride together towards a world where childhood cancer is a thing of the past.

For more information about CHOC visit

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